Although North Sumatra has experienced a rebound in economic growth, it has not yet fully returned to its pre-pandemic state. One strategic sector that plays a crucial role in this context is tourism, and its local potential plays a crucial role. In this report, we present our findings and recommendations from a study conducted by Article 33 Indonesia, in collaboration with Friedrich-Ebert-Stiftung (FES) Indonesia, and the Coordinating Ministry for Human Development and Culture of the Republic of Indonesia (Kemenko PMK), on developing collaborations based on local potential to support national economic recovery, with a focus on the Lake Toba region.
The Tourism Sector as an Engine of Economic Recovery
The tourism sector has long been recognized as a powerful engine of economic recovery. In addition to contributing significantly to Gross Domestic Product (GDP), it also creates jobs, supports related sectors, and contributes substantially to the country's foreign exchange earnings.
Potential of Lake Toba Area
The Lake Toba area, as a Super Priority Tourism Destination (DPSP), offers significant potential to support economic recovery. Its stunning natural beauty, rich culture, and diverse local potential make it an attractive destination for both domestic and international tourists.
MSMEs and Digital Marketing
This study also highlights the importance of strengthening Micro, Small, and Medium Enterprises (MSMEs) in tourism areas. Increasing digital-based marketing through the internet among MSMEs is one way to maximize local economic potential.
This report aims to:
- Understanding the economic linkages of North Sumatra province with other provinces and the tourism sector with other economic sectors.
- Evaluating the readiness of MSMEs in the Lake Toba area to enter the digital marketing era.
- Providing recommendations to relevant stakeholders, such as MSMEs, human resources, and Village-Owned Enterprises (BumDes) in the study area, to support economic growth in the near term.
- Analyze the effectiveness of investment in economic growth in the Samosir Regency, Simalungun Regency, and Toba Regency, as well as the amount of investment required to achieve the targeted economic growth.
The COVID-19 pandemic has transformed the global economic landscape, making economic recovery a major challenge. In this context, the tourism sector and its local potential play a crucial role. This report presents findings and recommendations for leveraging the potential of the Lake Toba region as a means of supporting national economic recovery.
We invite you to explore this comprehensive research report to further understand how developing collaborations based on local potential can be an effective driver of economic recovery in the post-pandemic era, particularly in the Lake Toba region.
